Are Vintage Greeting Cards Worth Anything? Yes. And No.

While going through boxes of old things from my family, I came upon a ton of ancient greeting cards. They ranged from Art Deco beauties to funky images from the 1960s.

“Wow,” I thought, “these must be worth a fortune!”

The short answer is: Nope.

The longer answer requires a bit more explanation.

See, most vintage greeting cards have been signed and mailed.
After all, that’s what they’re for. Who needs a 1970s card to Aunt Emily from Beatrice and the kids?

Other cards were stuck into albums, and the glue and tape just won’t come off. And in most cases, the cards have yellowed, browned, torn and wrinkled over time.

So what’s to be done with them?
Keep them, donate them, give them away.
Or sell them!
Most vintage greeting cards aren’t worth a lot of money, at least individually. But designers, crafters and artists often like to use the images in scrapbooking, decoupage and other applications – or simply for inspiration. They prefer to buy quantities of vintage cards.

Lot of vintage cards for crafts. Photo courtesy of Bountiful Books, Etsy

Lot of vintage cards for crafts. Photo courtesy of Bountiful Books, Etsy

Other people frame them for display, which can create an inexpensive and lovely way to decorate!

There are exceptions.

Elaborate Victorian cards.
Back in the mid to late 1800s, greeting cards were often hand painted by noted artists such as Kate Greenaway, and featured elaborate lifestyle scenes, floral motifs, animals and other designs. They were expensive even then, so that only the wealthiest people could send them.

Today, these cards can be worth a lot of money IF they’re in good condition and if they were not mass-produced. English companies such as Raphael Tuck & Sons, De La Rue and Marcus Ward & Co. are in greatest demand – one card fetched nearly $16,000!

Ordinary calling cards and greeting cards could still be worth anywhere from $15 – $30 if they’re in pristine condition, unsigned and unmarked.

1901-1906 greeting “postcard.” Photo courtesy of Pecan Hill Antiques, Etsy

1901-1906 greeting “postcard.” Photo courtesy of Pecan Hill Antiques, Etsy

Specialty cards.
There are people who do collect vintage greeting cards; however, they tend to specialize in, say, Christmas or Mother’s Day cards, or unusual cards such as pop-ups, die-cut cards and humorous cards.

This unused Mara McAfee card could have only been created in the 1980s! Janvier Road, Etsy

This unused Mara McAfee card could have only been created in the 1980s! Janvier Road, Etsy

But once again, the biggest prize goes to the unused cards, without blemish.

How to sell your cards.
Some old unsigned cards in good to excellent condition can be sold for about the same price as a modern card.

Those with unused envelopes can command a dollar or two more.
For the most part, they’re sold in lots of five, 10 or more. Be sure that you don’t damage them when you’re getting ready to sell them.

  • Remove them VERY carefully from albums. Do not attempt to take off any tape or glue. A serious card collector will know how to handle that. And state any such marks in your offer for sale.
  • Look through each card carefully. Sometimes, there’s still money or other interesting items inside!
  • Try to date the cards. Some have dates on them; others will reflect changing card company logos, which may help. And, of course, the style of the design could be a clue.
  • Remove them from their envelopes. If the envelope is still in good shape, keep it with the card, but don’t allow the glue to touch it.
  • Group cards such as holiday and birthday cards together, since they tend to be sent to more than one person at a time. Anniversary or New Baby cards may be sold individually.
Betty Button graduation greeting cards. Photo courtesy of HolidayKitschklatsch, Etsy

Betty Button graduation greeting cards. Photo courtesy of HolidayKitschklatsch, Etsy

Personally, I’d hold on to the older, more handcrafted and unusual cards. With everyone else tearing them up for crafts and other art projects, they may eventually become scarce enough to be worth something!

If you love learning about antiques as much as I do, follow the blog so you won’t miss the next article.
And enjoy the hunt!

About sarathurston

I'm a marketing communications writer who also loves antiques and collectibles. You can find my shop on Etsy at
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52 Responses to Are Vintage Greeting Cards Worth Anything? Yes. And No.

  1. Revenwyn says:

    So apparently my great grandmother (who died in 1955 or something like that) had written my grandmother a whole bunch of cards. I know that they’re not as valuable as those without writing, but she kept them pristine in an album. They’re GORGEOUS cards. But nobody in the family really wants to keep them around. I was thinking of selling them in lots of 5 or 10 for people to use in crafting. How much do you think I should sell them for? They’re all probably from 1945-1955,

  2. Dianne says:

    I have a what appears to be a hanwritten Christmas greeting card, copyright H.H. & Co. Image of one penny dated 1887. At the top it says – My Christmas Greeting, The Only Brown, followed by a poem.
    Just wondering about value and any other info.

  3. I have a nice collection of cards,that are vintage….I have not researched them yet…looking forward to it

  4. Pamela Kaminski says:

    I have a shoebox full of unused cards and envelopes from the 50’s to 70’s. They include: Get Well, Baby Congrats, Recovery, Secret PAL…etc. Ther are a mixture of religious and non-religeous. I have no idea what to do with them.

  5. Donna L. Cotton says:

    I have several greeting postcards dating from 1905. They were for various holidays. They are postcards not cards that open with envelopes. One Easter card is from Raphael Tuck and Sons . Art Publishers to their majesties the king and queen. Some of the cards were made in Germany. There is one paper card with Christ on the cross with something printed in German under Christ. It has something hand written on the back and is dated 1840. The majority of these postcards have writing on them, but some do not. I also have 26 regular post cards of various places from Pennsylvania, New York, NJ and CA. Only 6 of them have writing on them. Of the six, 3 of them were posted in 1907, 1909 and 1912. Do you know of anyone that may be interested in buying any or all of the above. DLC November 22, 2017

  6. LINDA Freeman says:

    I have old greeting cards from 1800s that are in perfect condition without writing on it!

  7. Pat says:

    I have a gallon zip lock bag stuffed with un-used old greeting cards. Some have the envelopes; probably most of them. They are from prior to 1968.

  8. Suanne Levin Ray says:

    I have about 30 to 40 pristine cards from the 70’s (with envelopes) that I would like to sell. They are for different occasions. Would you tell me how to go about this.
    Thank you

    • sarathurston says:

      If they have an unusual theme or are particularly pretty, you could try to sell them at a yard sale for a couple of dollars each. I was able to sell my “marriage” card for about $10 only because it was such an unusual card, by a relatively well-known artist. My other cards just sit in albums because they’re not good for much other than scrap for crafters.

  9. Karen Church says:

    You missed two other option for vintage cards… first try to find the family member to or from whom the card was sent… some genealogists, like myself, love to add such personal memorabilia to the family ‘book’. Another option is to donate ones in fairly good to good condition to a museum or local historical societies. They make great displays, especially for seasonal cards. Just some added thoughts. …. oh and another is to create a collage of them and frame them. I did this with old family and friends Valentine calling cards that I found in my husbands great grandmothers things. People who visit our house just love it!

  10. Nancy Freed says:

    Some Pollyanna cards also Christmas not written in.

  11. Libby Mann says:

    Ann, would be interested in buying them if you still have them. I just saw this post.

  12. Nettie B Anderson says:

    I have A 1881 Christmas card in a snow scene with a boy and girl dressed for the COLD
    “Go help the lonely Child to play,
    Beside the weary sick one stay,
    Go make some little heart gay,
    On Christmas Day in the morning,

    May Your Christmas be as happy as ours

  13. Chrissie says:

    Hello, I’ve rediscovered a batch of birthday postcards, unused, embossed round the edges.

    On the back it says

    This space for communication

    Address to be written here

    And down the middle it says

    This is a real photograph

    I just wondered if you would have an idea of a date. I like them as a small piece of social history but would love to know more. Any ideas?


  14. christine stewart says:


  15. Susan Rice says:

    Do you have the names of any specific people who are buying vintage cards? I inherited an 80 page card album (5-10 cards per page) from my great grandparents. These are all from the late 1800’s and some are very elaborate – cut-outs, some trimmed in fringe, etc. Many are from businesses, churches theaters who were advertising. They are just the front of the card because they are glued onto the card album page. I am interested in selling them but don’t know who to contact. They lived in Kansas City Mo. so a lot are from businesses in that area in the late 1800s. Thanks !

  16. Linda says:

    I have these business cards that are 1940s and 50s they have funny saying and usuallt they picture women that are naked or almost naked onr business is Atlas Engineering Co for example out of Oakland California .I cant find if they are of any value oh and they are size of envelope and some are smaller they are very colorful also o

    • sarathurston says:

      I’m not very familiar with vintage business cards; however, I would think that they might appeal to people in the industry they advertise.
      For example, I have seen cards for tattoo parlors being sold to those in the tattoo business. I’d imagine they would make a great decor item in the shops.

  17. Haze Hotwagner says:

    I have 10 complete boxes of Christmas cards from the old Wool Worth stores from the 1930’s. They are assorted cards with 15 cards per box. They are pristine with envelopes and never used. Even the boxes are in great shape. Is something like that collectible?

  18. Amanda says:

    I found 3 cards in picture frames at a car boot, from what I’ve found they may be limited addition and they haven’t been wrote in. They are Anne Wilkinson at Hunky Dory, Winnie the Pooh drawings and printed in England. I’ve no idea of the age but I know there were other items made at this time ie money boxes as I have one I’ve kept from my childhood. Could these be worth anything in the future?

  19. jerry Calkins says:

    I have some greeting cards from the 1920″s I don’t have a lot of them but someone might enjoy them or add to there collection AT any rat if your interested give me a shout at

  20. Isobelle Kania says:

    I have a postcard dated 1812, popup type as new with many pictures in the post mans bag , not sent to any one -as new . would it be worth anything ?

  21. Carlos says:

    I have several greeting cards by Jean Haefele are they worth anything

  22. victor kerr says:

    I cam across a Birthday Card from my gran ma to my father. Can someone give me more or less a year. The card is from KG printed in England no. 888/5
    If you require a copy, plse do not hesitate to ask

  23. kathy cowart says:

    I have suitcase of old xmas paper,folded in the packs,most unopened,id say probably from early 60s,maye 70s, any value?

  24. 1Newfie says:

    I’ve been collecting old greeting cards for 20 years. People in my area know that I have been gathering them and often drop off their dear loved ones collection for my use. I have been delighted to see the sentiment written in each card….helps me know the person to whom these cards have been given to. Have been using them when I remake other personalized greeting cards. But really hadn’t done much with them for a while….UNTIL this year when my husband renovated the basement and gave me a huge craft room to work in. So all the cards that I have had in storage is out…and I’m going through them one by one….cutting them apart….die cutting individual pieces I can use in future projects. The lovely messages inside I cut out as well, also for future use. I’ve been making personalized greeting cards for my friends and family only….but now I think I will try to expand….and I’ve come up with a catchy name for my “recycled treasures”….”Greetings from Re-Card-O”!! I’ve designed a cute little mustached man holding a tray with a card on it for my logo. It’s amazing what one can do with old greeting cards. And the funny thing is….I just found out that my grandmother use to do the same thing!! I hadn’t a clue….

  25. I have several vintage Hallmark Christmas cards that I can’t find anywhere online. My mother ordered these from before 1963 until up to 1973. The cards had a theme and slots in the front. You ordered family characters that were card stock and had long tabs on them that went in the slots. Each tab had the name of the character. (i.e…. I was the little girl character and my name was written on the tab). Do you know anything about these?

  26. J.H.D. Pakkianathan says:

    I have a collection of greetings cards as books printed for birthdays and other occasions all new ones. are you interested to have them if so contact on

  27. Vermeulen says:

    correction. perhaps 70s

  28. Vermeulen says:

    Many years ago I got a box of cards. The box I think is from the fifties. It is filled with so called pretty button cards. 16 cards and 16 envelopes. Very goodcondition,unsigned and unmarked. To say very complete. I have some foto’s from all the cards and the box. On the box the tekst: Pretty buttons. All birthday assortment. 16 cards and 16 envelopes. All with buttons. I would like to know what can be the worth of this box. Is there a possibility to send you yhe photo’s.

  29. I have cards from more than 60 yrs ago…be glad to donate & be gone with them…looking for someone to pay the postage & I’ll b glad to ship… 6=25=14

  30. Barbara Penn says:

    Hi, In going through my Mom’s things, I found boxes and boxes of old cards, most are used, but there are so many I wanted to know if there is any value. From what I’ve read so far, maybe only at my garage sale as scrap booking material. There are some very old ones used and not used that may have value, but how would one sell them? Thanks for your help and advise. ~

    • sarathurston says:

      Hi, Barbara:

      I think the best way to sell most of them would be for scrapbooking. You can look on sites like Etsy to see what “lots” of cards are selling for.
      As for the unused cards, you may be able to sell them for $5 – $10 each. If they’re very elaborate, extremely old or hand painted they could be worth more.
      If you don’t have an online shop, you could try to sell them in a yard sale; however, you wouldn’t be able to get the same price as you would in a shop. Another idea is consignment at a local antique store – or, perhaps you could post a notice in a craft shop.

    • Libby Mann says:

      Barbara, if you still have these I would be interested in buying them from you.

  31. Margaret Humphries says:

    We have a Raphael Tuck and Sons Christmas Card with a short inscription dated 1905. Where can we send a scanned image to to get the card appraised.

    • sarathurston says:

      I don’t know of any site that appraises greeting cards, unfortunately. You could search sites such as Etsy and Ebay to see what similar cards are selling for.

  32. Nancy Orth says:

    I have an opened box of get well cards that have surfaced since my mom passed away. The box says originals from Denice (correct spelling) – deluxe Elegance assortment. I don’t see any dates on them. There are 19 cards plus the envelopes- on the back of each card has “A select card” with a capital red G underneath. Do you think they are vintage.

    • Catherine Waters says:

      The “G” is most likely Gibson Greetings, a prolific manufacturer of greeting cards. Some of their designs have been reproduced in recent years due to their cute retro graphics.

  33. Black an Proud says:

    I’m Black I don’t like being call Africa America because. If you look in my heritage you will find a melting pot of people .I truly love vintage black cards far and few I’m 62 the way we are shown is how it was and it is true we were slaves couldn’t read or write or dress the way the white we should not be shame of our pass but look how much we’ve changed I collect and hope my family can see how far we have come in my family I have doctor,teacher, PHD, computer program.these are my children and grandchildren also niece ,nephew so saying all that I feel that they are priceless.


  34. Ann says:

    Is there any market for WWII cards, signed, most were kept in envelopes so they aren’t yellow. Most are birthday & Christmas. Most cards are 1930-40’s.

    • sarathurston says:

      Hi, Ann: From what I understand it would depend upon the images (are they specifically referring to WWII?). I would think you might be able to offer them as lots – separate the birthday from Christmas. Another thought is that you could offer them on pages devoted to military memorabilia.

  35. Pingback: Are Vintage Greeting Cards Worth Anything? Yes. And No. | From the desk of Sara Thurston

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